Ultimate Tailgate Experience.

With the NFL season about to start and the Covid-19 pandemic still in full effect it’s unlikely that fans will be allowed inside stadiums. To keep the NFL fandom happy we turned to a tradition that NFL fans have been doing for decades, Tailgating! We created a Covid-19 safe way to tailgate and an app that allows people to purchase parking spots instead of stadium seating. We then created a campaign using social media and OOH to promote downloading the app and the experience.

To see the app prototype click here.

CW: Jeturi Brown AD: Zoe De Poalo, Liang Li