New Car Smell

GM’s new “My GM Rewards Card” is not your average, everyday credit card. It’s the only credit card that simultaneously helps you earn rewards and a new GM ride with every purchase . So to highlight both facts, we decided to focus on the unique smell of a new car and a key benefit of the card. This idea enabled us to develop six contextually relevant Digital OOH Billboards that spread awareness about the new card in a fun and exciting way.

CW: Jeturi Brown AD: Matt Christ